Upload snaps

By default, snapcraft will upload snaps to the main snap store. To change this behaviour and upload snaps to a specific brand store, you need to:

  1. Know the id of the store your are targeting, which is available in the Store List page, which lists stores you can upload to or manage
  • Pass it to snapcraft through the SNAPCRAFT_UBUNTU_STORE environment variable


$ export SNAPCRAFT_UBUNTU_STORE=<store id>

Then, you can register names for your snaps, push and release them:

# snapcraft register <snap name>
$  snapcraft register my-app
# snapcraft push <snap file>
$ snapcraft push my-app
# snapcraft release <snap name> <revision> <track/channel>
$ snapcraft release my-app 12 latest/stable

If this is your first time with snapcraft, have a look at this step-by-step tutorial that will guide you through the publication process.