This proposal follows a suggestion that I made on Twitter, to which @popey responded, that I think Ubuntu 20.04 LTS provides a window of opportunity to once again put Ubuntu in the limelight as a good alternative to Windows or Mac OS X for regular desktop users and enthusiasts (be they gamers, or artists, or just people who want to watch Netflix or YouTube, etc.).
Ever since Canonical gave up on Unity 7 and 8, they seem to have given up on the regular desktop user altogether. Which is a shame, because in all those previous years Canonical and the Ubuntu community have been able to, patiently and conscientiously, break into the desktop market, leading to companies like Steam, Dell, a.o. to start developing for the Linux desktop. We also had merchandise, like cups, mousepads, computer mice, T-shirts that were prominently promoted to make you feel part of a community of enthusiastic Linux users.
It would be a shame to throw all of this away.
Today, when one wants to download Ubuntu on a USB, it is quite hard to find the relevant links. It is tucked away behind a page that says: Ubuntu for developers. (See picture.)
Only if you look really hard around the website can you still find a(n) (older) page containing Ubuntu Desktop’s features, with information about gaming, a.o.:
What I would like to propose we, or Canonical, do for 20.04 LTS is:
Provide a separate menu item on Ubuntu’s homepage to ‘Desktop’, next to ‘Enterprise’ and ‘Developers’;
Put Ubuntu Desktop features for regular computer users (like gaming, video editing, etc.) again prominently on this page, together with clear download links;
Maybe provide links to the Snap Store and to OEM manufacturers like Dell and System76, where potential users can buy Ubuntu machines from;
In a later stage, a new link to some basic merchandise might reappear? I know there isn’t an official merchandise store anymore (BTW: the link to ‘Merchandise’ on the Canonical site is still there, but it leads to nowhere), but I remember seeing official Ubuntu T-shirts somewhere? Maybe a link can be provided to an external ®etailer?
I don’t know who is the official website’s maintainer; perhaps (s)he can provide some feedback to start off the discussion?