Community engagement initiative

I hope this is the proper place for this suggestion I would like to put forward, (and be part of). If not please direct me to the most suitable category.

  1. The goal is to increase Ubuntu software usage, and therefore community engagement and participation, by creating new links with people.
  2. The outreach I am proposing has to do with, depending on the current terminology trend, to marginalized people.
  3. The advantage being a. The concept of Ubuntu. b. It’s openness. c. The ability for personalization.

This can be both considered a community and marketing strategy.

Kind regards,

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I do have a large part of the answer formulated, but as it involves the community, ultimately it has to be a collaborative process.

The first part would be to make the meanings and terms clear enough for meaningful engagement.
Let me clarify that: I take “marginalized” groups to fall under 2 main categories.

  1. “Self-Identifying”: The “feeling” of not-belonging somewhere, not being accepted easily. That’s a general, but real, category. It is mostly transient, meaning it can last a certain period of time.
  2. The “socially excluded” people. Some examples would be, depending on locality and culture: Immigrants, unemployed, of divergent sexual or religious orientation, people with disabilities…This category is more resilient and permanent in time.

The second part is setting up general purposes and targets. What we hope to be achieved. The “goal”.

  1. Community membership and engagement. Attracting more people in the community.
  2. Promotion of “Ubuntu”

The third part is to break it up in meaningful engagement actions. They don’t have to be big, or costly, I would suspect that if everything is done in good faith and spirit, that they would most likely be free (time consuming perhaps).

Let me clarify that a bit further:
An “action” would be something that has a positive impact. That is
a. It promotes awareness of “Ubuntu” as an inclusive place. Publicity can be requested (for example a simple logo created and promoted i.e. by YouTubers, or Podasters, can go a long way.
b. It offers a technical solution to a real problem. In this case a “solution” could be a software-based solution, an application created, a feature added, or a service proposed. Different group organizations can be contacted, information collected and processed, and suggestions presented. For example, a questionnaire can be created as a means of collecting information.
c. It could also simply be the “feeling” of being accepted, or included by a group.
d. Another type of action could be “practical”. Take for example being in a space station and having limited resources. People can learn to use these resources in a more productive way. It could be a school with many students, but few resources (suggestions could be made on how to best utilize them)

They would also have the ability to attract funding and investment, if done let’s say under EU projects. But essentially this is both a marketing, or part of, strategy and promoting real values in a meaningful environment. What this mainly involves is that under the umbrella of technology, and software, everyone has a place and is accepted. If we are about software, development, and growth…what’s the problem ? The community can handle that framework.

I hope that it is clear enough to serve as a starting point. I can elaborate more on specifics, but it would turn it into a more personal direction at this stage.

Even if it’s a collaborative process, if you’re proposing something you should at least propose some definitions and an initial proposal for a plan to start the ball rolling even if we then all agree in different directions as a result of the debate.

I have two questions:

  1. So what do you see as marginalized groups?

  2. What kind of actions do you suggest? Do you have examples of something similar done by other communities from which we can take inspiration?

Suggestion:
As we make it more concrete, edit the initial post by adding that information so that we don’t all have to read the entire threat to get all the important parts.

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Thanks, I have edited the previous post!

I agree that it is a marketing issue. Know the market. It is dominated by at least three rich, influential software/hardware corporations. They have the money to either pay to advertise their own products or to pay the advertising costs of a manufacturer who sells hardware with their particular operating system installed.

Then there are the few manufacturers that will, if you look carefully, offer a machine with a Linux distribution preinstalled. Even Ubuntu. But the offer is for a high-end product as part of a “Developer Edition.” They do not see Linux as an OS for ordinary people who do not need highly specified machines.

People buy because of advertising and fashion. Marginalized people do not want to be known as “marginalized.” So, they will buy the same high priced products as other people.

I suspect that if you get hold of some, shall we say, “repurposed” machines and put Ubuntu on them, you will not be able to give them away. They are not fashionable.

For years Linux users would say: “This year is the year of Linux on the desktop.” It never happened. Go on Ubuntu.com and Canonical.com and see where Canonical (sponsor of Ubuntu) is directing its marketing effort.

Regards

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I am an Orthodox Christian my friend. I know there are two faces and two policies.

I only have one.

Let’s keep things focused on the initial proposition which was to improve community outreach and ensure the community is a welcoming place for marginalized folks; both being excellent goals.

@ioannisp1 are there some tangible changes that you would like to see implemented or did you mostly want to initiate the conversation so folks here can put their heads together on some good action items?

@diogoconstantino also asked a great question in regards to what constitutes marginalized people. I can see ethnicity, economic status, gender to name a few all being within that umbrella and each having their own distinct challenges and needs.

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I made that question because I can see some obvious which were already mentioned, but likely there are more. Moreover, those groups will have different needs, and the ways to engage each might be different.

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2 cents of mine, as I recently had some interactions with some random linux folks and where Community Engagement is needed the most I believe.

First I am sharing the post which I am using as ref point

https://fosstodon.org/@devSJR/113549666734593084

Hey ⁨@soumyadghosh⁩, you are doing great work. Keep up the good work. Since you are in the KDE family, there surely will be somebody helping you.

Now I remember my main reason for objection. Snap Firefox didn’t play well with KDE integration. Some other apps to0. Snaps were made first class, while native were ‘degraded’. I didn’t like to be forced into a technology.

I noticed that you are behind

#pdfarranger, which I am a happy user of (flatpak, btw). :slight_smile:

Ubuntu’s main focus and the future of packaging is snaps. Ubuntu has long ago chosen snaps as the format for delivering apps. But, the packaging format is not yet perfect. And this is where community has a lot of complaints about. I am not bringing much of technical details, but often happens that we(community) request a feature and it gets implemented after almost 2-3 years! Delyaing, on adopting what everyone else has already adopted. (cough Appstream as an example) I thought that this year during the summit, we would get a lot of chances to have discussion on snapd, but there was no such official initiative by Canonical. Me, Zyga and James had some discussion, but they’re very minimal and was only limited to us. We need a place, where users will come, preferably IRL, and complain about the problems about it, and we’d brainstorm on a fix. I think during the next summit, it’d be much better to have some separate tracks, like a Hackerspace or a BoF or a talk itself on the technology itself, and we can brainstorm on various topics of snap. I think community is still very far away from the project and we need to find ways to include them.

Me, @till-kamppeter @merlijn-sebrechts @hellsworth1 @lucyllewy are trying by having workshops, but we need not only workshops, we need sessions where we’ll discuss 1 on 1 with various issues.

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@aaronprisk A “tangible” change would be a fully interactive audio OS for the visually impaired! Or suitable modifications to accommodate a purely “audio” experience.

Another one would be “Community Customizations”: Let me explain. It is often the case than people with similar interests will tend to use similar programs and similar settings on these programs. Now let’s assume that the personal profile can handle personalization options. Then, the OS, or a particular program can be modified according to community standards.

Of course brainstorming is essential. Different members have different skills, and different approaches. Putting them forward is a blessing!

A fully interactive audio OS for the visually impaired is way beyond an appeal for a community initiative to get low cost computers running Ubuntu into the hands of marginalized people.

As for people having similar interests using similar programs we have the example of Edubuntu, Ubuntu Studio and Ubuntu Kylin.

I would suggest that the present day Ubuntu installer makes these projects a bit easier. The present installer will offer to install just the essentials. Which means some utilities and a web browser. Am I being too naive if I say “All it takes” is a script to install a particular set of programs?

A project for a community group who have the same specialized interests.

Regards to all

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@graymech All great solutions. I can’t believe how BAD some people are at MARKETING.

Maybe, the community needs to start from the simplest of actionable items.
a. “Make a small video recording explaining and endorsing marginalized voices” and promoting the inclusive nature of the community.
b. Or a simple brief statement. Maybe a logo displayed ?
c. Create backgrounds with that topic.
d. If the actions are community-endorsed. Then they can be promoted, or suggested to local councils.

Community Visibility:
Is there a community YouTube channel?
A podcast ?

I will create some videos, but it will take a bit as I am new to using video and sound editors.

Creating educational content about the community is a great idea. We do have a community channel called UbuntuOnAir, but I think creating it on your own channel and sharing it on socials would be a great starting point. We have a lot of really talented folks here who can likely lend their skills and help if you get stuck.

Years ago there was a team called SpreadUbuntu that helped advocate for the usage of Ubuntu. They would create shareable assets that folks could download, print and use to get the word out. It’s been defunct for some time, but if some folks from the community wanted to reboot it, they certainly could.

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That is amazing! Yes, my spin has comedy in it for greater user engagement, and because it is fun! I could definitely use help because I am new, but I must first admit defeat!!

I have also started doing research…it seems to be that there are a lot of scammers out there (meaning dubious initiatives).

I shall post updates by editing this post.

You’re correct on the assessment regarding snaps. I do love snaps and promote them a lot, but they need to improve faster than they have so far, and not only on Ubuntu if we want them to be truly universal (which I do). However I think that’s a different topic, there can be some crossing, but I believe this topic is more focused on marginalized people.

Still, I have some more remarks regarding your post, which you may find interesting:

The Portuguese LoCo, has an initiative called Centro Linux (Linux Centre), where we organize IRL activities so that the community has the opportunity to share knowledge with a lot of focus in practice. I made an agreement with a maker space, and we meet there roughly every month. We inspired others to do the same in another part of the country and will be collaborating with them.

I would also add that during the questions/answers of @till-kamppeter presentation at Ubucon Portugal 2024 we had a nice discussion regarding rules we would like for the Snap Store, and I believe we came to agreement within the small group that was present there.

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There are multiple Youtube channels in english which can be confusing for people searching for content. There are also multiple podcasts in multiple languages, but Podcast Ubuntu Portugal is the most active (publishing every week), there might also be news about another podcast soon.

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The new installer can be the base for that and I believe that is a use case that is planned to be enabled. I belive by @local-optimum can add more about that.

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