Anyway, somewhere this has to be discussed. That’s why I started the discussion here.
PS: Both sites desperately need HTTPS.
And exactly because Windows people might want something different, this should not be an effort for any single distro, but they shall obviously choose whatever they want. (as you demonstrated in your last paragraph)
However, I disagree that Ubuntu would not be a choice for Windows 7 users to switch to. It totally depends on what they use and what they want to use the system for.
Regarding consumer-oriented: Obviously for business-users support for Windows 7 ends too, (unless they pay) so I would not call it 100% consumer-oriented, although I admit and hope companies likely already have an upgrade plan, at least, so this may not be the focus.