The primary goal is graphical apps so its not designed as a discovery mechanism for everything in say the main archive.
Ubuntu Bazaar
I can’t recall who first raised it, but my worry is that Bazaar is just another word for Store. If we want to avoid the connotations of a ‘paid’ place for apps. But also I think @jupiter makes a good point above.
Snap Store
This name emphases the technology and not the purpose, and additionally we’ll support deb packages so I don’t think name is right.
App Center
I think this is the best name so far. We can address “center” vs “centre” in the .desktop file, it emphases that this is about user-space “apps” and not cli tools/libraries/applications like “libssl-dev”, and it doesn’t have “Ubuntu” in the name so no additional tweaks needed for flavours who want to use the new store.
Lets assume that we’ll go with “App Centre” and see how we feel about that in a few days time.