In my opinion, I love the design (dock, font, theme, etc.) It feels very modern and exciting to use every time I open my computer. It was actually what pulled me in, and made me stay. What do you like though? 
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Support, community, software repos, helpful People. In the age of machines is always good to talk with real people and learn from each other. Ubuntu is special for it’s great community and it works. And if there is a problem, it’s well discussed and we all can find a solution. It’s so simple.
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