Actually, it can be. That is, if you use 19.04 or 19.10 or 20.04 devel and going rolling with one of them. If you use 18.04 or the releases before, you won’t get much use out of it, as the root file system structure changed in 19.04.
If you are using Ubuntu 19.10, change repos by
sudo sed -i 's/eoan/devel/g' /etc/apt/sources.list
or, if you are using 20.04,
sudo sed -i 's/focal/devel/g' /etc/apt/sources.list
Have look at the folder /usr/share/python-apt/templates. It is full of junk – just ignore them, other than the two files Ubuntu.info and Ubuntu.mirrors. Out of which, you need only the file Ubuntu.info.
If you open the file Ubuntu.info, you’d see that the first entries are under suite: devel and if you go down the file, you’d come to an entry suite: focal. Oh, if you right down to the bottom, you’d find suite: warty.
If you want to change the name, have a look the files in /etc, named issue, issue.net and lsb-release (and also os-release, which is a symlink) and delete the words (development branch) and your installation is always Ubuntu.
When disco was released, and eoan was developing, devel was eoan, when eoan was released, and focal is developing, devel is focal. When, focal will be released, the devel would be next release name repo, and so on. So, if you have devel as your repo, your Ubuntu is rolling, but you are at the mercy of the developers, their successes and failures. But, of course, you can have one or two partitions to play with, and with massive disks these days, you can experiment.