Trademark policy for pre-installing modified Ubuntu on commercial hardware

Hi everyone,

We’re a robotics startup developing a custom development board. We plan to pre-install a modified Ubuntu system (with driver optimizations and pre-installed robotics packages).

According to the IPRights Policy, I understand that:

  • Redistributing modified Ubuntu with trademarks requires Canonical’s approval

  • If we remove all Ubuntu trademarks, we can redistribute freely

Problem Description:

  1. If we remove all Ubuntu trademarks and branding, can we legally pre-install and sell our hardware with this modified system without additional licensing?

  2. Our customers may build commercial products based on our board. Are there any Ubuntu-specific policies they need to follow for further redistribution (beyond standard open-source licenses like GPL)?

  3. Is there any official guideline on what exactly needs to be removed? For example:

    • Logos and icons
    • “Ubuntu” text in UI/documentation
    • “Ubuntu” references in source code, package names, or system files (e.g., /etc/lsb-release)

    A checklist or removal guide would be very helpful.

I’ve read the IPRights Policy but want to confirm my understanding is correct.

Thanks in advance!

Welcome to Ubuntu Discourse :slight_smile:

I assume you have read this page:

This is a volunteer community and we are not in a position to answer your questions.

Please use the Contact us on that page to ask Canonical directly.

Thanks and best of luck with the project.

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There is an issue with the contact page linked from the above page, which I’ve filed an issue for here: GitHub · Where software is built

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Thanks for reopening!

To clarify for others: I know this is not the place for legal advice. Just hoping to hear from anyone who has experience on this.

Any tips or lessons learned would be appreciated!

Really appreciate your help! I’ll stay tuned for any updates.

I will be honest with you. I am confident you will not get a straight answer to the questions you asked. Many people have tried, all have (as far as I know) failed.

I appreciate this may be frustrating, but it’s not good practice for Canonical’s legal people to write down the details of how you fulfil the requirements of those terms of service. They are lawyers, but they are not your lawyers.

You should have your company legal representative advise you on this, and set expectations that you will not get a straight answer other than what you’ve already found in the documentation.

Edit: Also, you should very seriously consider entering into a paid license agreement with Canonical to ship Ubuntu image. Given that your organisation, and your customers are benefiting from the work Canonical funds, it’s only fair that you contribute to the maintenance of that body of work.

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Please contact legal@canonical.com for such questions, there are pretty fine grained requirements they will be able to explain to you …

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Apparently the contact form is now fixed: Contact page submit button disabled · Issue #2161 · canonical/canonical.com · GitHub

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hi popey,

Thanks for the honest feedback — it’s a bit frustrating, but I appreciate you setting realistic expectations.

We’re actually open to a paid license agreement. The challenge is that unclear boundaries make it difficult to assess the cost and how the terms might affect our customers. A clearer picture would help us make a more informed decision.

Also, thanks for helping get the contact form fixed — that’s great news!

Either way, I’ll give Canonical’s legal team another try and see if we can get some clarity.

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  1. Your use of our trademarks

I was curious to find out that the above section, in the “Intellectual property rights policy”, does not list the references to

  • UbuntuMATE
  • UbuntuStudio
  • UbuntuCinnamon
  • UbuntuUnity, or
  • UbuntuKylin

as protected names/brands/logos !!!

Why is that? An oversight? Technology advancing faster than legal-beagles being able to follow? Corporate has not tagged specific sets of documents for comprehensive review when changes involve any aspects of branding?

If you have a specific legal question, please consult a lawyer in your jurisdiction.

Questions about the internals of Canonical policy or business decisions are off-topic in the Community Support and Help category simply because…

  1. They are not Support questions.

  2. We in the community cannot authoritatively answer them. We do not work for Canonical and have no special insight.

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