Beat disruption: how to adapt your IT strategy for changing markets

The landscape facing business leaders today is quite different from what they might have faced 30 years ago. Increased access to telecommunications technology combined with global supply and delivery platforms has both massively expanded market reach and greatly increased levels of competition.

These technologies have simultaneously acted both as a leveler, enabling small specialists to outperform and outmaneuver established multinational giants; and as an aggregator, consolidating some markets down to just a few key players. As a result, many businesses have found themselves caught between these two forces.